“The Lazy Marketing Trick Is CRAZY Effective” is a video by Wes McDowell that reveals a powerful marketing hack to help businesses stand out in a saturated market. This hack involves leveraging the hidden gems within your business to create a unique selling point that sets you apart from your competitors. Rather than reinventing the wheel or offering something completely different, the strategy focuses on taking a fresh perspective on what already exists and tapping into its potential to make a lasting impact. By highlighting overlooked features and benefits, businesses can attract attention, generate more sales, and increase client generation on their websites.
In every industry, there are common features and benefits that most competitors provide, yet these often go unnoticed because no one talks about them. This oversight presents a unique opportunity for businesses to stand out by listing all the features they offer, whether unique or not, and then identifying which ones are not frequently mentioned on their competitors’ websites. By bringing attention to these ignored or minimized features and emphasizing the benefits behind them, businesses can effectively showcase their unique value proposition and attract customers who are seeking those specific advantages. To learn more about incorporating these unspoken benefits and features into your website for maximum client generation, Wes McDowell invites you to a free on-demand masterclass that covers all the essential elements needed to make a true impact and fill your business with a steady stream of clients on demand.
The Power of Leveraging Hidden Gems in Your Business
Introduction to the marketing hack
In a world of crowded marketing and cut-throat competition, it can be challenging to stand out and make a lasting impact. But fear not, because there is a marketing hack that can give your business the boost it needs. By leveraging the hidden gems within your business, you can achieve remarkable results. This strategy is not about reinventing the wheel or offering something radically different from your competitors. Instead, it’s about looking at what you already have with a fresh perspective and tapping into what sets you apart.
Understanding the timeless strategy
The marketing hack of leveraging hidden gems is a strategy that has been around for much longer than modern marketing hacks. It is a timeless approach that focuses on highlighting the often-overlooked aspects of your business and using them to your advantage. By understanding the power of these hidden gems, you can create a unique selling point that sets you apart from your competitors.
No need to reinvent the wheel
One of the great things about the strategy of leveraging hidden gems is that it doesn’t require you to reinvent the wheel. Instead of trying to come up with something entirely new, you can find success by focusing on what’s already there. By taking a fresh perspective on your existing offerings, you can uncover hidden features and benefits that have been overlooked by both you and your competitors.
Tapping into what sets you apart
Every business has something that sets it apart from the competition. It could be a unique feature, a special way of doing things, or a particular expertise. By identifying these unique aspects of your business and leveraging them in your marketing efforts, you can stand out from the crowd and attract more customers. Tapping into what sets you apart allows you to showcase your unique value and appeal to customers who are looking for something different.
Smart Businesses Taking Advantage of the Marketing Hack
Using the strategy before marketing hacks existed
Smart businesses have been leveraging hidden gems long before the term “marketing hack” even existed. They understood the power of focusing on what others were ignoring and used it to their advantage. By recognizing the importance of highlighting unspoken features and benefits, these businesses were able to stand out in crowded markets and achieve remarkable success.
Not changing what you offer
One of the key things to remember about leveraging hidden gems is that you don’t need to change what you offer. Instead, it’s about finding unique aspects of your business and bringing them to the forefront. This can be something as simple as emphasizing unspoken features or showcasing how your offerings provide benefits that your competitors may not highlight.
Highlighting unspoken features
In the early 1900s, the beer market was fiercely competitive. Every brand was fighting for attention, and they all used brown bottles to keep their beer fresh. However, nobody was talking about the brown bottles as a feature or the resulting freshness as a benefit. Advertising legend Claude C. Hopkins stepped in to help Schlitz stand out by highlighting the brown bottles as a unique selling point. By emphasizing this unspoken feature, Schlitz became the brand that people associated with fresh beer and experienced a significant increase in sales.
Schlitz beer case study
The Schlitz beer case study serves as a prime example of how leveraging hidden gems can lead to remarkable success. By recognizing and emphasizing the unspoken feature of brown bottles, Schlitz was able to differentiate itself from the competition and make consumers believe they were getting something superior. This strategy catapulted Schlitz to become one of the top-selling beers in the United States.
Applying the Strategy to Your Industry
Identifying common features and benefits
To apply the strategy of leveraging hidden gems to your industry, start by identifying the common features and benefits that most, if not all, of your competitors provide. These are the things that customers have come to expect, and they often go unnoticed because no one is talking about them. By recognizing these common features, you can identify the opportunities to stand out.
Listing out unique features
If your business does have unique features, it’s crucial to list them out. These are the aspects that differentiate you from your competition and can be powerful selling points. If you’re not already highlighting these unique features on your website, now is the time to start.
Examining competitors’ websites
To get a better understanding of what features are being overlooked, take a look at your competitors’ websites. Look for the items on your list that you don’t see coming up frequently, either because they are ignored completely or minimized to the point of irrelevance. These overlooked features can be your golden opportunity to stand out in a crowded market.
Finding overlooked features
In personal experience, you may come across overlooked features that can make a significant impact. For example, when hiring a wedding DJ, you may not realize that they offer lighting equipment that can create an amazing ambiance. By learning about this feature after the fact, you realize that it’s something many DJs provide but rarely advertise. This unspoken feature becomes a unique selling point for any smart business that chooses to publicize it.
Bringing Attention to Overlooked Features
Personal experience with a wedding DJ
To illustrate the importance of bringing attention to overlooked features, consider the example of hiring a wedding DJ. Many wedding DJs offer lighting equipment, but this is rarely mentioned or highlighted on their websites. By making this feature known to potential clients, a business can quickly stand out in a sea of wedding DJ websites that all promise to pack the dance floor. Even though the feature itself may not be entirely unique, by publicizing it, a business can differentiate itself and attract clients looking for that level of service.
Examples of commonly ignored features
There are numerous examples of commonly ignored features in various industries. It could be a restaurant featuring locally sourced ingredients, a software company offering personalized customer support, or a fitness studio providing unique workout programs. By bringing attention to these overlooked features, businesses can set themselves apart from the competition and attract customers who value those specific aspects.
Minimizing features to irrelevance
Sometimes, even if a feature is mentioned, it may be minimized to the point of irrelevance. For example, a hair salon may mention that they offer complimentary beverages but fail to emphasize the benefit behind this feature. By focusing on the benefit of making clients feel comfortable and pampered, the salon can make a stronger impact and attract customers who prioritize such attention to detail.
Publicizing the unique add-ons
The key to bringing attention to overlooked features is publicizing the benefits behind them. Features are simply things, but customers don’t buy things—they buy results, outcomes, pleasure, and solutions to problems. By highlighting the unique add-ons or features that set your business apart, you can outshine the competition and attract customers who value those specific benefits.
Unveiling the Benefits Behind the Features
Features vs. benefits
When promoting your business, it’s crucial to understand the difference between features and benefits. Features are the specific details or characteristics of your offerings, while benefits are the value that customers derive from those features. While features serve as selling points, benefits are what ultimately persuade customers to choose your business over others.
Outselling features with benefits
Benefits have a more significant impact on customers’ decision-making process than features. By focusing on the benefits your offerings provide, you can outshine competitors who may only advertise features. Customers are seeking results, outcomes, pleasure, and solutions to their problems. By highlighting these benefits, you can effectively persuade customers and generate more sales.
Cleaning service example
Take, for example, a cleaning service. Many cleaning businesses provide their clients with their own cleaning products and equipment. However, this feature is rarely emphasized on their websites. By highlighting the benefit of not having to worry about adding cleaning products to the shopping list or running out of supplies, a cleaning service can attract customers who value the convenience and peace of mind that this service provides.
Highlighting the benefit of cleaning products
Cleaning businesses can take the power of hidden gems even further by focusing on the benefit behind providing their own cleaning products. The benefit lies in the fact that clients don’t need to stock up on cleaning products or worry about which ones to have, thereby eliminating the hassle for the customer. By publicizing this unique advantage, a cleaning business can differentiate itself from competitors and appeal to customers looking for a more comprehensive and convenient service.
Incorporating Unspoken Benefits and Features on Your Website
Invitation to a free on-demand masterclass
To learn more about incorporating unspoken benefits and features on your website, consider joining a free on-demand masterclass. This masterclass will provide you with valuable insights into the important elements that should be included on your website to maximize your client-generating power. By attending this masterclass, you can gain a deeper understanding of what you need to include on your website to make a true impact and attract a steady stream of clients.
Importance of including the right information
Including the right information on your website is crucial for your business’s success. By highlighting your unique features and the associated benefits, you can effectively communicate your value proposition to potential customers. This ensures that your website stands out from the competition and attracts clients who are specifically looking for the aspects that differentiate you from others in your industry.
Maximizing client-generating power
By incorporating unspoken benefits and features on your website, you can maximize your client-generating power. Many potential customers are searching for businesses that offer something unique and valuable. By showcasing the hidden gems within your business, you can capture the attention of these customers and drive increased sales and client acquisition.
What to include and what to leave off
When incorporating unspoken benefits and features on your website, it’s essential to include the details that truly differentiate you from the competition. Focus on the aspects that will resonate with your target audience and that provide tangible value. However, it’s also important to consider what to leave off your website. Not every feature or benefit needs to be highlighted. Instead, choose the ones that have the most significant impact and appeal to your specific audience.
Conclusion
Leveraging the hidden gems in your business is a powerful marketing hack that can set you apart from the competition and drive remarkable results. By understanding the timeless strategy, identifying common features, highlighting unique aspects, and promoting the associated benefits, you can attract customers who value what you offer. Incorporating unspoken benefits and features on your website allows you to maximize your client-generating power and make a true impact in your industry. Don’t miss out on the opportunity to tap into what sets you apart and unleash the power of hidden gems in your business.