“The Sphere of Influence: A New Twist on the Traditional Marketing Funnel” is a video that explores an innovative approach to the traditional marketing funnel. The video features digital marketing expert Zach Spuckler, who introduces the concept of the Sphere of Influence, a well-rounded shape that keeps prospects engaged and willing to stay inside. By utilizing key components such as the warm audience, email list, core content, advertising, and social media, businesses can attract more qualified leads and optimize their marketing budget. In fact, Zach Spuckler himself was able to acquire qualified leads six times cheaper with this unique twist on the typical marketing funnel.
The video provides instructions on implementing the Sphere of Influence into one’s own business, emphasizing the importance of expanding the sphere to reach a wider warm audience and increase conversion rates. By leveraging tactics such as growing the email list, running engagement ads, posting on social media, creating quality content, and regular communication with the email list, businesses can effectively expand their sphere of influence. For a more detailed demonstration on creating a lead magnet and leveraging email marketing, it is recommended to watch the video by Wes McDowell. This new twist on the marketing funnel is a game-changer that can significantly enhance the effectiveness of marketing strategies and drive better results.
The Sphere of Influence: A New Twist on the Traditional Marketing Funnel
Introduction
In the digital marketing world, staying ahead of the game is crucial. With the ever-evolving landscape, marketers are always searching for new strategies to attract and retain customers. One such strategy is the Sphere of Influence, a new twist on the traditional marketing funnel that promises to bring in more qualified leads and keep them engaged until they are ready for a product or service. In this article, we will explore the concept of the Sphere of Influence and learn how it can revolutionize your marketing efforts.
What is the Sphere of Influence?
The Sphere of Influence is a concept introduced by digital marketing expert Zach Spuckler. Unlike the traditional marketing funnel that follows a linear top-to-bottom approach, the Sphere of Influence takes the shape of a well-rounded sphere. This sphere continually spins and expands, keeping prospects engaged and willing to stay inside until they are won over.
The key components of the Sphere of Influence include the warm audience, email list, core content, advertising, and social media. These components work together to grow the pool of prospects and amplify the reach of your marketing efforts. Let’s delve deeper into each component.
Explanation by Zach Spuckler
Zach Spuckler, the founder of Heart, Soul, & Hustle, explains the Sphere of Influence as a concept of always growing your warm market. Rather than solely focusing on getting customers and closing sales, the Sphere of Influence aims to make people aware of your brand, creating a foundation for future conversions. By nurturing your warm audience, you increase the likelihood of them becoming paying customers.
Shape and structure of the sphere
The Sphere of Influence is a well-rounded shape that encompasses all stages of the customer journey. The sphere consists of interconnected components, namely the warm audience, email list, core content, advertising, and social media. Each component has an impact on the others, creating a cohesive and engaged ecosystem.
Continuous engagement and retention
The Sphere of Influence keeps prospects engaged and willing to stay inside the sphere for as long as it takes to eventually convert them into paying customers. Through continuous engagement strategies, such as regular email communication and high-quality content, prospects remain connected to your brand and are more likely to convert when the time is right.
Key Components of the Sphere of Influence
To fully implement the Sphere of Influence into your marketing strategy, it’s important to understand the key components that make up this unique approach. These components work together in harmony to attract leads, nurture prospects, and optimize your marketing budget.
Warm audience
The warm audience is the core of the Sphere of Influence. It comprises individuals who have shown interest in your brand or have engaged with your content in some way. These could be previous customers, email subscribers, or those who have interacted with your social media posts. By nurturing and growing your warm audience, you ensure a steady flow of prospects who are already primed to convert.
Email list
The email list plays a crucial role in expanding the Sphere of Influence. By growing your email list, you have direct access to a group of people who are interested in your offerings. Email marketing allows you to nurture relationships with prospects, provide them with valuable content, and make targeted offers. It acts as both an engagement strategy and an on-ramp to further expand your sphere.
Core content
Core content refers to the high-quality content you create and share with your audience. This can include blog posts, podcasts, YouTube videos, and more. By consistently publishing core content, you attract new prospects, increase your reach, and position yourself as an industry expert. Core content also acts as a way to amplify other components of the Sphere of Influence, such as your email list and social media following.
Advertising
Advertising is a vital component of the Sphere of Influence. By investing in targeted ads, you can reach new prospects and drive them into your sphere. The key is to align your advertising efforts with your other components to maximize their impact. For example, you can run ads to promote your lead magnet and grow your email list or amplify your core content through paid distribution.
Social media
Social media platforms are powerful tools for expanding your Sphere of Influence. They allow you to reach new audiences, engage with prospects, and showcase your brand’s personality. By consistently posting valuable content and fostering meaningful connections, you can attract new prospects and direct them into your sphere.
Growing the Warm Audience
To maximize the potential of your Sphere of Influence, it’s crucial to focus on growing your warm audience. A larger warm audience means a wider pool of prospects who are already familiar with your brand and more likely to convert. Let’s explore some tactics to attract leads and optimize your marketing budget.
Attracting leads
To attract leads and expand your warm audience, consider offering lead magnets or freebies that provide value to your target audience. These could be ebooks, checklists, webinars, or any other content that solves their pain points. By exchanging these resources for email addresses, you can grow your email list and increase your reach.
Optimizing marketing budget
To optimize your marketing budget, focus on targeting your warm audience rather than solely targeting cold leads. By leveraging the Sphere of Influence and directing your marketing efforts towards your warm audience, you can reduce costs and improve the effectiveness of your campaigns. This targeted approach ensures that your marketing efforts are reaching those who are most likely to convert.
Expanding the Sphere of Influence
Expanding the Sphere of Influence is essential to reach a wider warm audience and increase the chances of conversions. By continuously growing your sphere, you create more opportunities to engage with prospects and nurture them towards becoming paying customers.
Reaching a wider warm audience
To reach a wider warm audience, it’s important to implement strategies that attract new prospects and direct them into your sphere. This can include leveraging social media platforms, optimizing your content for search engines, running targeted advertising campaigns, and engaging with industry influencers. The goal is to expand your reach and capture the attention of prospects who may not be familiar with your brand yet.
Increasing chances of conversions
By expanding your Sphere of Influence, you increase the chances of converting prospects into paying customers. A wider warm audience means more opportunities for engagement, nurturing, and ultimately closing sales. By continuously providing value, staying top of mind through regular communication, and honing your marketing strategies, you can optimize conversions within your sphere.
Building Multiple Audiences
One of the advantages of the Sphere of Influence is its ability to build multiple audiences that can be retargeted and engaged with strategically. These audiences include your email list, website traffic, Facebook engagement, Instagram engagement, and video engagement.
Email list
As mentioned earlier, the email list is a pivotal component of the Sphere of Influence. By growing your email list, you create a highly retargetable audience that you can communicate with directly. This audience is more likely to engage with your offers and convert into paying customers.
Website traffic
Your website traffic is another audience that can be leveraged within the Sphere of Influence. By implementing tracking pixels and retargeting campaigns, you can reach out to those who have previously visited your website and bring them back into your sphere. This audience already has some familiarity with your brand and is more likely to engage with your content and offers.
Facebook engagement
Engagement on Facebook, such as likes, comments, and shares, can be used to build an audience within your sphere. By retargeting those who have engaged with your Facebook content, you can nurture these prospects and guide them towards conversion. Facebook’s robust advertising platform allows you to segment and target these audiences effectively.
Instagram engagement
Similar to Facebook, engagement on Instagram can be leveraged to build an audience within your Sphere of Influence. By retargeting those who have engaged with your Instagram posts, stories, or ads, you can increase brand awareness, nurture relationships, and drive prospects towards conversion. Utilize Instagram’s advertising features to target and engage with these audiences.
Video engagement
If you create video content, you can leverage video engagement to build an audience within your sphere. Whether it’s YouTube, Facebook, or Instagram videos, you can retarget those who have watched your videos and re-engage them with relevant content and offers. Video content is a powerful tool for storytelling and capturing the attention of prospects.
Tactics to Expand the Sphere of Influence
Expanding the Sphere of Influence requires strategic tactics that align with the key components of the sphere. By leveraging these tactics, you can grow your warm audience, expand your reach, and optimize your marketing efforts.
Growing the email list
To grow your email list, focus on offering valuable lead magnets or freebies that appeal to your target audience. Promote these offers through your website, social media platforms, and advertising campaigns. Implement email capture forms and landing pages that make it easy for prospects to subscribe to your list. Regularly communicate with your email list through newsletters, personalized emails, and targeted offers.
Running engagement ads
Engagement ads are a powerful tool to expand your sphere and attract new prospects. By running ads that specifically target your warm audience or those who have engaged with your content, you can reconnect with prospects and encourage them to take further action. Use engaging visuals, compelling copy, and strong calls to action to maximize the impact of your engagement ads.
Posting on social media
Consistently posting valuable content on social media platforms helps expand your sphere and reach new prospects. Share your core content, engage with your audience, and showcase your brand’s personality. Encourage sharing and interaction to amplify your reach and attract new prospects.
Creating quality content
Quality content creation is key to expanding your sphere and attracting new prospects. Focus on providing valuable, informative, and engaging content that appeals to your target audience. Utilize SEO strategies to optimize your content for search engines and increase your organic reach.
Regular communication with the email list
Regularly communicating with your email list is essential to nurture relationships, provide value, and guide prospects towards conversion. Develop a content calendar that includes newsletters, personalized emails, and targeted offers. Engage with your email subscribers, encourage interaction, and address their pain points to keep them engaged and primed for conversion.
Case Study: Acquiring Paying Customers
To illustrate the effectiveness of the Sphere of Influence, let’s examine a case study from Zach Spuckler’s promotion. By implementing the Sphere of Influence concept and advertising the same offer to both cold leads and his warm audience, significant results were achieved.
Results from Zach Spuckler’s promotion
Zach Spuckler’s promotion revealed that acquiring new paying customers from cold ads was six times more expensive than from the Sphere of Influence. By nurturing his warm audience and leveraging the components of the sphere, he was able to attract qualified leads at a significantly lower cost.
Comparison of cold ads and sphere of influence
The comparison between cold ads and the Sphere of Influence underlines the importance of nurturing relationships and engaging with warm prospects. By focusing on your warm audience and continuously expanding your sphere, you can optimize your marketing efforts and achieve more cost-effective results.
Video Demonstration: Creating a Lead Magnet and Using Email
For those who want to delve deeper into creating a lead magnet and effectively using email, a recommended video demonstration is available. This video provides step-by-step instructions and valuable insights from digital marketing experts. By watching this demonstration, you can gain a deeper understanding of these key tactics within the Sphere of Influence.
Conclusion
The Sphere of Influence is a game-changing concept that brings a new twist to the traditional marketing funnel. By adopting this approach and nurturing your warm audience, you can attract more qualified leads and keep them engaged until they are ready to convert. The key components of the sphere, including the warm audience, email list, core content, advertising, and social media, work together to expand your reach and optimize your marketing efforts. By implementing strategies to grow your warm audience, such as attracting leads and optimizing your marketing budget, you can maximize the potential of the Sphere of Influence. Continue building multiple audiences, leveraging tactics to expand the sphere, and utilizing case studies and video demonstrations for further learning. With the Sphere of Influence, you have the power to revolutionize your marketing strategy and drive meaningful results.