Google’s Helpful Content Update for Search Engine Marketing is a video by Wes McDowell that dives into five explosive digital marketing strategies for 2023. The ever-changing landscape of digital marketing demands staying ahead, and these strategies encompass social media marketing, search engine marketing, influencer marketing, email marketing, and content marketing. Wes gives actionable tips for each strategy, including focusing on short-form vertical videos for content marketing and utilizing Google’s helpful content update for search engine marketing. He also emphasizes the importance of user-generated content and influencers for social media marketing, as well as interactive lead magnets like timed challenges and quizzes for higher opt-in rates in email marketing.
In this video, Wes McDowell outlines the most powerful marketing strategies for 2023, addressing the significant changes in the field and sharing actionable tips for success. The five main marketing strategies discussed are content marketing, search engine marketing, social media marketing, email marketing, and influencer marketing. From leveraging short-form vertical videos for content marketing to utilizing Google’s helpful content update for search engine marketing, Wes provides detailed insights and advice to help businesses thrive in the digital landscape of 2023. Additionally, he highlights the effectiveness of user-generated content and influencers for social media marketing and interactive lead magnets for email marketing.
Content Marketing
Focus on short-form vertical videos
In the world of content marketing, there is a new trend that businesses need to pay attention to: short-form vertical videos. Platforms like TikTok, Instagram Reels, and YouTube Shorts have taken the digital marketing world by storm, and they are here to stay. These short videos offer a full-screen, immersive, and entertaining experience for viewers, making them highly engaging and memorable.
One might think that short-form videos are only popular among younger audiences, but that’s not necessarily the case. TikTok’s user base is aging up, with 53% of its users now over the age of 30. Plus, when you post the same videos as reels on Instagram, you can reach an even more mature audience.
To make the most of this trend, it is recommended to commit to posting at least one video per day. Studies have shown that businesses that post daily videos on platforms like Instagram see significant growth in their follower counts. Even if you don’t want to appear on camera yourself, there are various types of videos you can create, such as quick tips, advice, process demonstrations, and product recommendations.
The key to success with short-form videos is to be consistent and not worry too much about production value. These videos don’t have to be high-budget, Oscar-winning masterpieces. They can be shot with minimal planning and effort, and they only need to be 7 to 30 seconds long. By dedicating a few hours each week to batch creating these videos, you can ensure a consistent flow of engaging content for your audience. And since you can reuse these videos on multiple platforms, the exposure you can get is well worth the effort.
Search Engine Marketing
Google’s helpful content update
In the ever-changing world of search engine marketing, businesses need to stay up to date with the latest trends and updates. One of the most significant updates from Google is the helpful content update. This update aims to bring search back to its roots by prioritizing content that was written for people, not just to optimize for the search engine algorithm.
To rank higher in Google search results, it is crucial to focus on creating helpful and comprehensive content that answers the questions and addresses the needs of your target audience. When users search for a particular topic, their intent should lead them to your website, where they can find all the information they need.
On important pages, such as sales pages, it is essential to be super complete and leave no questions unanswered. Include FAQs, specifications, pricing information, and any other relevant details that users might be searching for. The goal is to be the go-to source for information on your product or service.
Additionally, it’s important to think about the search queries that people are using to find businesses like yours and create content that directly answers those queries. For example, if you offer a service like physical therapy, you can create content that specifically answers questions like “How much does physical therapy cost in [your location]?” By providing detailed and helpful content, you can establish yourself as an authority in your industry and improve your chances of ranking higher in search results.
Instead of creating a large number of pages and blog posts, it is recommended to focus on going deep in a few key areas. This approach will yield better results than spreading yourself too thin. By creating comprehensive and helpful content on a handful of important pages, you can increase your visibility and attract more organic traffic.
Social Media Marketing
Use user-generated content and influencers
Social media marketing has become a crucial aspect of digital marketing, and in 2023, businesses have a unique opportunity to leverage user-generated content and influencers for maximum impact. User-generated content refers to content created by your audience, such as reviews, testimonials, and social media posts that mention or promote your brand.
User-generated content is highly valuable because it is authentic and relatable. In fact, 61% of viewers trust product recommendations from influencers they follow, compared to only 38% who trust social media content from businesses themselves. By encouraging your audience to create and share content related to your brand, you can tap into this trust and build a strong community of brand advocates.
To make it easier to collect and manage user-generated content, platforms like TikTok have introduced their Creator Marketplace. This marketplace allows businesses to find and connect with influencers who align with their brand and target audience. Within the Creator Marketplace, businesses can set their budget, negotiate terms, and even track the performance of their influencer campaigns.
When choosing influencers, it’s important to consider factors such as follower accounts, average views per video, and engagement rates. While mega influencers with millions of followers may seem appealing, they often have lower engagement rates. Nano influencers, on the other hand, have smaller followings but tend to have higher engagement rates. It’s essential to choose influencers who have a genuine connection with their audience and align with your brand values.
By leveraging user-generated content and influencers, businesses can expand their reach, gain trust from their audience, and create a strong brand presence on social media platforms.
Email Marketing
Interactive lead magnets for higher opt-in rates
Email marketing remains one of the most effective ways to connect with your audience and drive conversions. In 2023, businesses can take their email marketing to the next level by utilizing interactive lead magnets to increase opt-in rates.
Traditional lead magnets, such as ebooks or whitepapers, still have their place, but interactive lead magnets offer a more engaging and personalized experience for users. Instead of simply downloading a static PDF, interactive lead magnets allow users to participate in quizzes, timed challenges, or interactive activities.
By incorporating interactive lead magnets into your email marketing strategy, you can capture the attention of your audience and provide them with a valuable and interactive experience. For example, you can create a timed challenge where users have to complete certain tasks within a specific timeframe. This not only increases engagement but also creates a sense of urgency and excitement.
Another effective approach is to use quizzes to tailor advice or action plans to each subscriber’s needs. By asking a series of questions and providing personalized results, you can deliver targeted content and recommendations to your audience, making them feel understood and valued.
When it comes to creating interactive lead magnets, platforms like TryInteract.com offer user-friendly tools and templates that make the process easy and efficient. With their drag-and-drop interface, you can create quizzes and interactive experiences without any coding or design skills.
By embracing interactive lead magnets in your email marketing strategy, you can stand out from the crowd, foster stronger connections with your audience, and ultimately increase your opt-in rates and conversions.
PPC Marketing
Exploring the pay-per-click marketing strategy
Pay-per-click (PPC) marketing continues to be a powerful tool for businesses looking to drive targeted traffic to their websites and generate leads. In 2023, there are a few key trends and strategies to keep in mind when it comes to PPC marketing.
Firstly, it’s important to explore Google’s new campaign type: being omnipresent online. This campaign type allows businesses to be found everywhere online for less than typical Google ads. By leveraging this campaign type, businesses can increase their online visibility and reach a wider audience.
In addition to Google’s new campaign type, it’s crucial to focus on creating highly targeted and relevant ads. With increased competition in the PPC space, it’s important to tailor your ads to specific audiences and use keywords that are relevant to your target market. This will help improve your click-through rates and maximize your return on investment.
Another important aspect of PPC marketing is optimizing your landing pages. A well-designed and optimized landing page can significantly impact your conversion rates. Make sure that your landing pages align with the messaging and offer in your ads, and provide clear and compelling calls to action.
Furthermore, implementing remarketing campaigns can be highly effective in driving conversions. By targeting users who have already interacted with your website or shown interest in your products or services, you can stay top-of-mind and encourage them to take the desired action.
Lastly, it’s essential to continuously monitor and analyze the performance of your PPC campaigns. Using analytics tools and metrics, you can identify areas for improvement, make data-driven decisions, and optimize your campaigns for maximum results.
By exploring these strategies and staying up to date with the latest trends in PPC marketing, businesses can drive targeted traffic, increase conversions, and achieve their marketing goals.
Being Omnipresent Online
Google’s new campaign type
In the digital world, being omnipresent online is a powerful marketing strategy that can help businesses increase their online visibility, reach a wider audience, and stand out from the competition. In 2023, Google has introduced a new campaign type specifically designed to help businesses achieve omnipresence online.
This new campaign type allows businesses to be found everywhere online for less than typical Google ads. By leveraging this campaign type, businesses can target various ad placements, such as Google Search, Display Network, YouTube, and Gmail, to reach their audience effectively.
The main advantage of this campaign type is the ability to maximize your online presence and increase brand visibility without breaking the bank. Being present across multiple platforms and ad placements allows you to capture the attention of your target audience at various touchpoints and increase your chances of engagement and conversion.
To make the most of this campaign type, it’s important to define your target audience accurately and create highly targeted ads. By tailoring your messaging and offers to specific demographics, interests, or behaviors, you can increase the relevance of your ads and improve your click-through rates.
Furthermore, it’s crucial to continuously optimize your campaigns based on performance data and analytics. By monitoring the metrics and making data-driven decisions, you can refine your targeting, ad creatives, and budgets to achieve the best results.
By embracing Google’s new campaign type and adopting an omnichannel approach to your online marketing efforts, you can establish a strong online presence and reach your audience wherever they are.
Conclusion
In conclusion, digital marketing is constantly evolving, and it’s crucial for businesses to stay ahead of the curve. The five explosive digital marketing strategies for 2023 discussed in this article – content marketing with short-form vertical videos, Google’s helpful content update for search engine marketing, user-generated content and influencers for social media marketing, interactive lead magnets for higher opt-in rates in email marketing, and exploring the pay-per-click marketing strategy – offer businesses a comprehensive approach to stay competitive and grow their business.
By focusing on short-form vertical videos, businesses can create engaging and memorable content that resonates with their audience. Google’s helpful content update emphasizes the importance of creating comprehensive and helpful content to rank higher in search results. Leveraging user-generated content and influencers can increase trust and expand the reach of businesses on social media platforms. Interactive lead magnets provide a personalized and interactive experience for email subscribers, increasing opt-in rates. Finally, exploring the pay-per-click marketing strategy, including Google’s new campaign type, allows businesses to drive targeted traffic and increase online visibility.
By implementing these strategies and staying proactive in adapting to the ever-changing digital marketing landscape, businesses can position themselves for success in 2023 and beyond.